Artisan Wines

Artisan Wines, a wine brand inspired by history’s most celebrated artists, I developed a packaging and brand identity system that transforms each bottle into a storytelling experience. Every wine in the collection was named in honor of an iconic artist, pairing distinctive varietals with fascinating, lesser-known moments from their lives.

My role included creating the visual identity, label design, typography, illustration direction, and packaging concepts that blended fine art, history, and luxury branding. Each label was thoughtfully designed to reflect the personality and mythology of its featured artist—from Henri de Toulouse-Lautrec, whose eccentric lifestyle inspired bold, dramatic design elements, to Henri Matisse, whose story influenced more refined, expressive compositions.